2) Targeting
JIN Air’s targeted consumers are young people between 20 and 30. They show tendency to enjoying their life. This segment shows high growth rate and JIN Air concluded that it can secure the longer customer life value by capturing this segment.
3) Positioning
JIN Air tried to position its product as ‘new airline service pursuing premium and practicality at the same time’ in i
online shoe store. Zappos did "almost nothing" in sales for 1999, but grossed over $800 million in merchandise sales in 2007, and is projecting over $1 billion in 2008. The name Zappos is derived from the Spanish word zapatos, meaning shoes.
- Slogan / Motto
The web’s most popular shoe store!
- Mission Statement
Our goal is to position Zappos as the online service leader. If we ca
online shoe store. Zappos did "almost nothing" in sales for 1999, but grossed over $800 million in merchandise sales in 2007, and is projecting over $1 billion in 2008. The name Zappos is derived from the Spanish word zapatos, meaning shoes.
- Slogan / Motto
The web’s most popular shoe store!
- Mission Statement
Our goal is to position Zappos as the online service leader. If we ca
online retail sites including mercardo.com from South America and auction.co.kr from Korea, and PayPal, online payment business, in 2002, and skype in 2005 – Internet phone call service.
2. Current situation
As a result of these buying strategies, three divisions were formed on eBay – e-commerce, online payment, and e-communication. We defined the biggest part as e-commerce, whi
services for each customer.
3. Positioning
1) Positioning statement: “T.A.C is more convenient than other skin care shops, fitness centers and fashion shops because T.A.C provides total appearance solution at once.”
2) Positioning by benefit
- Convenience: T.A.C provides total solution for your image. You don’t need lots of time for manage your appearance. If you visit our shop; you
online service. By changing the existing management system so that changed the overall industry flow, Google have a significance as a industry leader.
To know why Google is considered the No.1 company by jobseekers, and what makes jobseekers think this way, we examine about Google.
II. About Company Google
1. Introduction of Google
Purpose of Google is to systematize informatio
online photo finishing market, which has been accelerated by the spread or digital cameras, camera phones, consumer, needs changes and so on.
In its efforts to capitalize on the growing online photo finishing market, in 2005, HP acquired Snapfish, an online photo service corporation. An established name in the market, Snapfish is a leading online photo service, with more than 13 million registe
services than before. In conclusion, the background of this project is that the generation of E-tourism has come.
3)Change of Customer Needs
First of all, service users' expectation level has risen due to prevalent online / mobile map services. Moreover, it has become necessary to develop customized tourism contents based on the exact location.
4)Demand of public enterprises & local gov
online popular and attractive service.
Korean online class program provides customers with convenient and inexpensive service. Lessons will include: chatting, live conversation, different games, online lectures and seminars. Also, students will have access to special online library. TLP teaching program offers various language programs, depending on a student’s level of Korean language. All t
INTRODUCTION
Korea Telecom Freetel (KTF) is a well-known telecom carrier in Korea, providing wired and wireless integrated search services, digital entertainment services, including music, gaming, and imaging, online and offline financial services, and logistics services, including a new wireless service launched under the name SHOW. KTF intends to build a personal hub where comprehensive inf